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THE EBEL SPORT CLASSIC INTRODUCES A NEW TAUPE DIAL PRESENTED WITHIN A NEW CAMPAIGN MARKING 115 YEARS OF DESIGN


With the EBEL Sport Classic, EBEL has long embodied a singular vision of feminine watchmaking: where elegance is inseparable from ease, and beauty is always guided by function. As EBEL celebrates 115 years of design heritage in 2026, this enduring icon is enriched with a new interpretation of the dial unveiled last year, offering a refined expression.




Faithful to the collection’s instantly recognizable identity, defined by its hexagonal case and iconic wave bracelet, this evolution retains the central ring at the heart of the dial, a subtle homage to EBEL’s married founders, Eugène Blum and Alice Lévy. Reimagined with heightened sophistication, the dial is adorned with eight delicately set diamonds that introduce a soft, luminous rhythm, while gold-plated Roman numerals anchor the composition in the signature codes of the EBEL Sport Classic.

Housed in a 29 mm two-tone case in stainless steel and 18K 3N yellow gold and offered in a contemporary palette led by a warm, understated taupe shade, this new interpretation reflects EBEL’s lasting sense of balance.

This design philosophy finds a natural echo in EBEL’s latest campaign, which celebrates the brand’s anniversary through its architectural heritage. Set within the Villa Turque, conceived by Le Corbusier and now part of EBEL’s legacy, it embodies a vision where beauty and function exist in perfect equilibrium, much like the Sport Classic.

As EBEL celebrates 115 years of design heritage, this new dial interpretation offers a confident expression of the brand’s enduring values. Rooted in history and resolutely contemporary, the EBEL Sport Classic continues to evolve with elegance, remaining true to the timeless harmony that has defined it from the very beginning.

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