1911

1911

Named for husband and wife founders Eugène Blum and (et) Alice Lèvy, EBEL is established in La Chaux-de-Fonds, Switzerland. Uniting Eugène's technical prowess and Alice's passion for elegant, sensual design, a daring and distinctive, yet timeless approach to fine Swiss watchmaking is born.

1912

1912

In a period where pocket watches were the traditional timepiece, EBEL takes an innovative approach and launches the first EBEL wristwatch.

1914

1914

From the very beginning, Alice Lèvy leads EBEL into the universe of Haute Joaillerie. With Alice’s design influence, EBEL wins the Gold medal at the National Exhibition in Bern, Switzerland for a patented EBEL ring watch with hidden time-setting and lever escapement within the movement.

1925

1925

EBEL’s excellence in fine Swiss watchmaking continues to be recognized, as EBEL is awarded the “Diplôme Commémoratif de Grand Prix” in the “Exposition Internationale des Arts Décoratifs et Industriels Modernes” in Paris for its Haute Joaillerie Art Déco watch collection, made in platinum with onyx, baguette-cut diamonds and emeralds.

1929

1929

Charles-Eugène Blum, the founder's son, joins the company and is instrumental in developing the brand's excellence in quality and precision. The following year, he proudly unveils EBEL's broadened collection at the very first Basel Watch and Jewellery Fair.

1935

1935

EBEL becomes the first Swiss watchmaker to introduce the “Western Electric” precision and quality control standards. The Western Electric System is later replaced with the Vibrograph which accurately measures and tests a movement’s rating precision.

1937

1937

EBEL continues to receive industry accolades, earning a “Diplôme d’Art et technique” in Paris.

1939-1945

1939-1945

EBEL becomes the watch brand utilized by the Royal Air Force (British Army).