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Ebel celebrates the rebirth of EBEL sport classic and premieres the new advertising creative

EBEL marks the relaunch of the iconic EBEL Sport Classic collection and the accompanying new advertising creative in an exclusive event at La Villa Turque in La Chaux-de-Fonds, Switzerland.


Originally launched in 1977, the highly innovative EBEL Sport Classic collection features a distinctive hexagonal case with recognizable screws on the bezel and a perfectly integrated wave-shaped, flat and tapered bracelet that renders sensual curves as its iconic signature. “This timepiece is the symbol of our founding philosophy “Beauty Marries Function” and a significant milestone in the history of EBEL.”, Flavio Pellegrini, EBEL President.

The EBEL Sport Classic and the new advertising creative is showcased in a modern and innovative Table. Video – conceived by Label Dalbin and designed by Ambroise Maggiar, from Paris, France. Overall, the event has been an extraordinary experience for the key partners, chief editors and friends of the brand as EBEL took them to through to its new and exciting era.