EBEL UNVEILS NEW CREATIVE DIRECTION: ‘BEAUTY MARRIES FUNCTION’
EBEL announces the launch of a new creative campaign titled ‘Beauty Marries Function’. The campaign debuting this fall was photographed at the EBEL brand’s ever inspiring Villa Turque, designed by world-renowned architect Le Corbusier in 1916. Affectionately called La Maison EBEL, the villa was acquired by the brand in 1986 as a physical symbol of EBEL’s heritage and philosophy.
The warmth and sensuality of the natural light that shines throughout the Villa Turque served as the photographer’s creative inspiration. The EBEL brand’s distinctive feminine sensuality was captured in the campaign by an all-woman creative team that photographed, produced and directed the shoot. The natural light of the Villa is highly emblematic of the cornerstones of the EBEL brand: luxury, elegance, timelessness, purity and sensuality.
“Artistic refinement, sensuality and technical precision are the defining characteristics of the EBEL brand,” said Mary Leach, Chief Marketing Officer. “The new creative campaign, ‘Beauty Marries Function,’ captures the essence of this philosophy through the architectural elegance of the phenomenal Villa Turque.”