The History Of Ebel


2011: The Ebel Classic 100 Collection

2011 was a stellar, jubilee year for EBEL, marking the centennial of a brand that shaped time to give it both body and soul. To celebrate this momentous milestone, EBEL presented a new model inspired by its history – a history of combining expertise, timeless style and refinement to create iconic timepieces.

A worthy ambassador of this memorable anniversary, the new EBEL Classic 100 bore the indelible imprint of the brand’s noble heritage. Issued in a limited series of 1911 pieces, the Classic 100 was endowed with a vintage design featuring a meticulously polished and brushed case. The powerful sense of harmony exuded by this 40 mm diameter model reflected the spirit of architectural purity cherished by EBEL. Elegant and understated, the EBEL Classic 100 was entirely in tune with current minimalistic trends.

The classic round shape of the case was matched by a face distinguished by its restrained aesthetic. The leaf-shaped hour and minute hands glided over an immaculate backdrop, escorted by a blue sweep-seconds hand. Four applied baton-shaped hour-markers provided spatial points of reference, while the date appeared in its traditional place at 3 o’clock. In tribute to the authenticity of a brand that remained unwaveringly faithful to its roots, the original logo set the seal on one hundred years of excellence.

At once vintage and modern, the EBEL Classic 100 was intended for those who valued the essentials  –  as confirmed by its classic mechanical automatic movement. This model, with its blend of functionality and emotional appeal, was already rightly considered the heritage watch from the EBEL brand – a heritage that was undoubtedly destined to endure.